Ask a Stylist: Goran Ivanovic
Hi Goran. Thank you for taking time to speak to us. We know it’s a strange time right now with the lockdown going on and salons closed.
No problem, I’m actually just out walking my dog!
Can you tell us a little about how you got started in the industry?
I’ve been in hairdressing for 30 years. I got my start entirely accidentally when I visited a salon as a child with my father. I immediately fell in love with the atmosphere and knew I wanted to be a part of it. I did my initial training in my home country, what’s now Serbia (previously Yugoslavia), starting as a junior and working my way up. As I progressed, I realised that I had a real talent for cutting hair. 20 years ago, I moved to London and in 2000 started working in a high-end men’s grooming salon in Brook Street. I worked there for over a decade before joining Nicky Clarke 7 years ago.
Have you always specialised in men’s hair?
For the first few years of my career, I worked on both sides, but I soon realised that my passion lay in men’s hairdressing. I love the technicalities and precision of cutting men’s hair. It takes a huge amount of patience and precision, which is something I enjoy and excel at.
What do you love about working at Nicky Clarke?
The team holds themselves to a very high standard which aligns with my own approach. It’s all about approaching styling with pride, dignity, and consistency.
What type of clients do you work with?
I work on every type of style and have no preference on the types of client or hair I work with. Because of the area I work in, my clients tend to be high-level professionals who want to maintain a consistently polished look. Many of my clients have been coming to me for over a decade, the longest is 17 years!
Do you think attitudes to men’s styling have changed over your career?
Yes. Men are looking after themselves more than they have in the past. I think today, men want a look that is individual but feels like the best version of themselves.
What are some of the most popular trends you are seeing right now?
Shorter hair is definitely a more popular look at the moment. In the past, there was more of a split, with maybe 50% of my clients asking for longer styles and 50% going for short. At the moment, only about 10% are choosing longer cuts.
What can men do to keep their hair looking great in-between salon visits?
For me, a lot depends on the quality of the products they use. Choosing the highest grade of product has a huge impact on the results you get at home. They should also make sure they aren’t using too much styling product. There has been a definite shift away from heavier products to lighter, more moisturising styling creams. The most common question my clients ask me are about what brands of shampoo and product they should choose, and I only recommend those products that I have used and can confidently recommend.
What is your advice to men who are concerned about thinning hair?
It’s a common worry and I work hard to stay informed on all the latest technology and treatments around thinning hair and hair transplants. It can be an expensive, painful, and difficult procedure, and I only recommend providers and clinics that I know operate to the highest standards.
How often should men wash their hair?
There is a lot of debate around frequency of hair washing. The skin releases toxins through our pores every day and the main areas of build-up are our scalp, nose, and chin. I believe that most men should invest in a good quality shampoo and wash hair (and more importantly the scalp) daily. Depending on length, style and texture, they may also need to use a conditioner.
What is your top tip for men styling their hair at home?
Style clean hair only after its completely dry. If you try to style wet hair, the product won’t function or grip the hair in the right way and when it does dry it will change shape. You should also use the right amount of product for your hair type – so don’t overload and weigh down thin hair with excessive product.
How often should men visit the salon for a haircut?
A good men’s hair cut should last around 4 or 5 weeks, so you should try and book a visit around that often to keep it looking fresh.
Thank you for talking with us Goran. It’s been a real pleasure to hear from someone with such a long and successful career. You can find out more about Goran on our Mayfair salon page.