Blogs By Warren Holmes

Warren Holmes Blog: Style Birmingham is about to begin!

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I’m buzzing to be coming back home for Style Birmingham Live! Birmingham is a cool city, it really is, and it’s where I’m from so I honestly think at this stage of my career there isn’t anywhere else I’d rather be.

I remember walking through the Mailbox last year and seeing all the posters and thinking what an amazing  event to have in Brum, I’d love to do that. In my opinion, it’s what Birmingham has been lacking for far too long. Birmingham can easily carry it though. Just look around on a Saturday night in such places as the Arcadian, Bushwackers (Moneypenny’s when I was a kid!) and you can see Birmingham does indeed have style. I’ve been living and working in London for the last three years and I do feel Birmingham has fallen behind London, Manchester and Liverpool through the years. Therefore, event’s like this just do more to reinforce the continuing growth of Birmingham and it’s surrounding areas.

When we got the call at Nicky Clarke I was over the moon.  I think it’s because most of the time when working away from home, your work doesn’t really get recognised by the people who matter; where you want your respect from. It’s great to do London, New York, Paris and Milan fashion week but it’s not real, Birmingham is. Real women and real men from the public will be at these shows looking to be inspired; this is what makes this such a great event. I want to get down and educate people on how to do there own hair at home in different styles that suit them but quickly and easily. It can be done: Jamie Oliver and Gordon Ramsey do it with cooking and the idea is to do it with Hair. I’ve given up a lot to come and do this. I was supposed to be at Milan fashion week and had a shoot in Paris but I honestly couldn’t be happier to be styling the hair at the event.

From experience, deals required to work on events on this scale can be extremely testing as they usually take lots of time to sort out and sometimes very nearly don’t get done. For us it was one meeting at Adage Events with myself, our marketing manager, Steve Hewlett of Retail Birmingham and Rewired Pr and we were just throwing ideas back and forth and all on agreement Hair and Grooming was to have a large involvement in this event – and rightly so! People often neglect their hair which I have never understood. Hair is one of the first things people notice about you, you should wear it as an accessory; like you would couple a bag with a certain outfit for instance. This is what I aim to address over the weekend and hopefully inspire and educate people to have fun with their hair.

So then, on to how this is all going to go down. Without giving to much away, there will be 14 female models and 8 male models with many changes; I’m going to run this like I would a show in London or Paris. I’ll be assisted by the Nicky Clarke Birmingham team and I’ll be showcasing a look for Spring/Summer 2011 and Autumn Winter 2010. Expect a bit of red carpet, a lot of runway and a little bit of cheekiness. We have a couple of surprises up our sleeves too.

Feel free to drop into the Nicky Clarke salon at the Mailbox where they’ll be doing free consultations, and interesting salon offers.

Lastly, I would like to give a shout out to Retail Birmingham and Rewired Pr who have been great to me and really showed their support.

Look forward to seeing you all there, it promises to be Biblical

Warren!

Posted By Warren Holmes on 22.Sep 2010 under Blogs