The Brits 2010 was about one key look… WIGS!
“Lady Gaga’s wig was the talk of the night, how great did she look!
She is the new Madonna and it just so happens that I had a hand in it with Malcolm Edwards. The week rolling into the Brits we were working on an Italian Vogue shoot and came up with this technique of making fake hair mould into shapes sewn together to build a wig with. It’s really simple and fun to do.
Anyway Lady Gaga wasn’t the only person dropping a wig that night, Lily Allen worked a new Bobbed hair style and coupled it with a daring wig to accept her award. Although I’m not sure how keen I am; I think I prefer the bob. No offence!”