Nicky Clarke Mayfair Collection Launch

This year welcomes a true milestone for the Nicky Clarke brand as we celebrate twenty years at our flagship salon in Mayfair, London.

The Mayfair salon was the first Nicky Clarke salon and the start of a truly remarkable journey. Over the past two decades we have styled some of the world’s most famous and glamorous people, in turn creating an array of iconic looks that are still being used today.

In honour of this 20th anniversary, we are launching a brand new line of products called The Mayfair Collection using the very latest in technology, innovation and design. These products are at the cutting edge of hair styling and represent the philosophy of the Mayfair salon. Much like our work in the salon, these products take what we have learned over the past 20 years to create something very much in the ‘now’.

The products in The Mayfair Collection include the Sensor Dryer, Allure Straightener, Straighten and CurlProfessional Flexi Stylers and  Bullet Tip Straightener.

There is no ‘one size fits all’ when it comes to creating that perfect style so the tools you’re using need to be as bespoke as what you are trying to achieve. Each product has been carefully designed to ensure no hair is ever out of place.

Like fashion, hair trends evolve. To keep them current, the key is to look at it with a different point of view and taking different directions to update iconic styles.

The official launch party was held at the flagship Mayfair salon on 18th July and was attended by a whole host of hair, fashion and beauty journalists. To read the full story in the Daily Mail click here.

Click below to watch the Sensor Dryer video, one of the first products in The Mayfair Collection. Click here to watch more videos from The Mayfair Collection.